I've bought a lot of cat litter in my life. And every time I've lugged a 30-pound box of litter up 2 flights of stairs, I've looked at my cat afterwards like, "Are you really worth this?" Well, Fresh Step made a lightweight litter that controls odor and doesn't murder my weak, weak arms.

TL;DR: "Katie, do you want to write cat jokes?" "Um, yes."

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Agency: DDB San Francisco / CD: Jim Bosiljevac / ACD: Sam Brown / AD: Stephanie Mung / CW: Katie Johnston