Giovanni Rana has been Italy's top fresh pasta brand for nearly 50 years, and in 2012, they made the leap to the US. We created a dynamic social campaign across Facebook, Twitter, Instagram and Pinterest to get the word out about Rana's fresh ingredients, Italian heritage, and general deliciousness. Posts went up at least 4 times a week and included everything from opportunistic posts (like when Beyoncé announced her pregnancy or NASA discovered a new solar system), recipe videos, information about where to find Rana in the grocery store, and posts for holidays like Christmas and April Fool's. We also promoted Dine With Rana, a contest that sent 60 Americans to Verona 5 times in 2016-2017 to dine with Mr. Giovanni himself.
Please enjoy this possibly-illegal amount of pasta puns. (Facebook gallery photos are to the right of embedded posts.)
And of course, I insisted we make a post when Beyoncé announced her pregnancy.