Bud Light is not a fancy beer.

Because beer doesn’t have to be fancy. It’s for the many, not the few.

We also introduced our King to Count and Countess Pamplemousse. They’re the worst.

The Pamplemousses also took over social media. Unfortunately.

We also had some fun with more product-focused social videos.

In case you were wondering: yes, we threw a beloved elderly theater actor repeatedly into a pile of hay.

“Bud Lights For Everyone”

Copywriter: Katie Johnston

Art Director: Lena Barrows

Creative Director: John Parker

Creative Director: Brandon Henderson

Agency: Wieden + Kennedy

Director: Jim Jenkins