Post Malone loves Bud Light.

Like, drinks-a-six-pack-on-stage-every-night loves it.

So we were both pretty excited when he became the next artist to do a show with Bud Light Dive Bar Tour. 

We even made it Facebook Official. That's true love.

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We commissioned an original mural from artist Sam Spratt, because everyone should have a mural of themselves sitting on a throne of their favorite beer. Post loved the mural so much that we had it framed for the Air BnB he stayed in during Coachella.

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To announce the show in Nashville, we took inspiration from Hatch Show posters and put up wild postings everywhere we were legally allowed to (and a couple of places we weren't legally allowed to). We also had roaming projections throughout the city the night before the show

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We chose Exit/In, a Nashville rock venue/dive bar staple, as our venue, and we did it up Bud Light-style.

The April 4th show was live-streamed on Twitter and Facebook, including a surprise guest appearance from 2 Chainz.

He also dropped the release date of his long-awaited album. So that was cool.

Most importantly, we made not one but two Bud Light thrones. 

Copywriter: Katie Johnston

Art Director: Lena Barrows

Creative Director: John Parker

Creative Director: Brandon Henderson

Agency: Wieden + Kennedy