When the pandemic struck, many small, Black-owned restaurants were hit hard.

So Bud Light used their ad space during Thursday Night Football to promote these restaurants.

We partnered with documentarian Jason Harper and the EatOkra app to tell these restaurants’ stories and encourage fans to seek out other Black-owned restaurants in three cities during Thursday Night Football home games.

Copywriter: Katie Johnston

Art Director: Lena Barrows

Copywriter: Jessica Ghersi

Art Director: Kevin Kaminishi

Producer: Dave Lambert

Agency: Wieden + Kennedy

Director: Jason Harper

Our team was massively proud of these spots, and we were happy that the press loved them too.

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