For over 60 years, Coffee mate has been obsessed with coffee.
And they’ve helped a whole lot of other people fall in love with coffee, too. Need proof? Look in your mom’s fridge.
But somewhere along the way, they got stuck being seen as just a creamer.
This relaunch breaks them out of Creamer Land and plants them firmly in coffee culture, where coffee can be — and mean — anything.
And it starts with a bold claim no one could possibly disagree with: Coffee mate is the world’s biggest coffee lover.
:60 Coffee mate loves all the fun, weird, and unique ways you enjoy your coffee. We do not love all the fun, weird, and unique ways you interrupt our narrator. Stop that.
:15 Coffee mate is the world’s biggest coffee lover. UPDATE: Coffee mate retracts its previous statement, because Coffee mate is scared.
:15: Coffee mate retracts its previous statement that “vampires drink blood and not Coffee mate Kahlua & Crème.” That was a hurtful stereotype.
Social Posts:
A full 90 seconds of coffee love: