One tweet. One goal. Two renamed McDonald’s.
What started as a bold Stanley Cup promise turned into the most Canadian stunt McDonald’s has ever pulled — turning two restaurants into McDavid’s overnight and scoring the brand’s biggest social win yet.
Watch the case study:
A few of the social posts we made live on the ground in Edmonton and Newmarket:
Winner of 4 Sports Clios:
Fan Engagement: Experience/Activation (Silver)
Experience/Activation: Guerrilla (Bronze)
Experience/Activation: Use of Athlete/Talent/Influencer (Bronze)
Public Relations: Use of Athlete/Talent/Influencer (Bronze)