We have terrible news: you are an adult.

And adults have to do stuff. Stuff like making dentist appointments, answering your CD’s emails, and cutting back on sugar.

At least Heinz can help with the last one, thanks to No Sugar Added ketchup with sweetness from plants.

This spot explores all the pains of adulting, with animation inspired by the childhood classics that once taught us what life would be like…

contrasted with lyrics about how adult life actually turned out: with fewer fairy godmothers and more back pain.

Copywriter: Katie Johnston

Art Director: Helen Torney

Creative Director: Christine Santora

Creative Director: Will Binder

Producer: Ariana Ekonomou

Agency: Wieden + Kennedy

Production: Titmouse